Mattel lanceert poppen met een handicap

7 barbie poppen waarvan 1 in een rolwagen en 1 met beenprothese
Als mijn kleindochter groot genoeg is om met Barbie te spelen, weet ik welke de sint zal brengen.

 
Ook ik had een aantal Barbie poppen toen ik klein was, welk meisje is er niet mee opgegroeid? 
Mijn Barbie pop had slechts enkele luxueuze outfits, maar heel veel zelf gemaakte jurkjes. Uren aan een stuk heb ik genaaid, gepast, aan en uitgekleed.
Barbie’s benen en armen kon je plooien in allerlei richtingen, het enige probleem was dat eens de haren geknipt die niet meer bijgroeiden.
Maar als kleine meid wist ik totaal niet dat er ook meisjes waren die in een rolstoel zaten of dat er meisjes waren met een handicap, hoe zou ik?
In de metro van 16 maart waar Mattel de nieuwe reeks Barbie poppen lanceert lezen we : “ we willen kinderen een meer divers beeld van schoonheid bijbrengen en fysieke handicap uit de taboesfeer halen. Schoonheid en mode hebben meerdere gezichten”
Het lanceren van een pop met handicap is een mooi voorbeeld van hoe op een positieve manier aan beeldvorming kan gewerkt worden.
 
 

Datum van publicatie in medium: 
17 april 2019 om

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